What is experimental media?

I think experimental media is about creating new styles in video and photography, making your own stuff or creating videos, pictures and other stuff in your own way. Experimental media is all about new innovations. Like in the movie or music industry produces tend to bring out new styles and use different techniques to make their movies or videos everytime, For instance the new Hellboy movie there are new graphics and special effects used in the movie. In summary experimental video is all about crteating new techniques and styles in your own way....